Saturday, May 30, 2020

Class and Society in The Defense of Poesy - Literature Essay Samples

Class and Society in The Defense of Poesy Sir Philip Sidney’s The Defense of Poesy, written in 1579 and published in 1575 (Norton Anthology Volume B) is a literary composition that preserved the eloquence and sophistication of poetry, allowing poetry to continue to be a flourishing and influential form of writing. However, Sidney’s work also further upheld the supremacy of poetry, and how this form of literary work was considered to be only for the most high class and elite persons of society. The Defense of Poesy affirms the social hierarchy that determines cultural class systems by continuously enforcing features of poetry. These features that Sidney writes include themes of power, strength and intelligence, which all confirm an underlying tone of Sidney’s work that poetry is meant for the elite nobility and high class socialites. Without saying so directly, Sidney implicates through The Defense of Poesy that poetry is a sophisticated and complicated form of ar t that should be consumed and enjoyed by those who are educated enough to understand it and appreciate it. There is no room nor bandwidth in Sidney’s defense of poetry for the common reader, much less the illiterate and uneducated, to partake in form of writing that enforces classist values. While Sidney’s critical piece to defend the importance of poetry was crucial to keeping poetic writing form alive and relevant, it also created a divide in readers, due to the fact that poetry was either inaccessible, unavailable or unable to be understood by anyone except the elite. Sidney enforces the elitism of poesy by stating that poetry in itself is a creative imitation of other forms of art and literary works. In doing so, Sidney claims that poetry that is based off of the works of other well-known and prestigious writers, ranging from ancient Greek philosophers to Biblical figures, the poet/ knight/ courtier/ renaissance man attempts to display the supremacy of poetry as a writing form that mimics other famous works that many poems are inspired by. Sir Sidney takes the concept that imitation is the highest form of flattery into hi definition of poesy which is as follows, â€Å"Poesy therefore is an imitation, for so Aristotle termeth it in the word mimesis a speaking picture- with this end, to teach and delight† (Sidney 553). Sidney claims that poetry is a high class form of art because it imitates other esteemed forms of art. In that, Sidney claims that the emulations of poetry compared to other acclaimed works from throughout history are what poetry so impactful and powerful. Sidney mentions how poetry in England specifically was based off of works from famous historical figures like King David from the Bible, which is an extremely important figure to the readers of the text due to the religious acuity of David himself. It is likely that Sidney mentions David due to the many poems he wrote that are published in the book of Psalms in the Bible (Psalms, King James Version). Not only was David the author of many different poems, the breadth and content of his poems were inspirational and significant, especially to Sidney, as he mentions in The Defense of Poesy. Sidney mentions how even Kings of old not only found poetry to be important, but they thought it was an essential form of writing, â€Å"Sweet poesy, that hath anciently had kings, emperors, senators, great captains, such as, besides a thousand others, David†¦ not only to favor poets but to be poets;† (Sidney 576). The English knight and poet also lists Adrian, Sophocles and Germanicus, th ree other ancient historical figures who had great poetic contributions that are crucial pieces of art. Despite their differentiating backgrounds from ancient Israel, ancient Greece, and the Roman Empire (Norton Anthology Volume B), Sidney included all four of these figures to showcase how even the strongest of military leaders were advocates for poetry themselves. While many people who were in opposition toward the importance of poetry might have assumed that it was an obsolete form of writing that was purposeless and had no meaning, Sidney used the example of great militaristic kings and emperors who used poetry as a means to express their thoughts and feelings in a format of art that could be shared with the world. While the battles of these great kings lasted for a short time, their poems outlasted the wars, showing how poetry is in fact the opposite of obsolete but rather as beneficial and relevant. Since Sir Sidney was a knight and warrior himself, it makes sense that he would exemplify the power of military leaders who were also poets as a display of why poetry is important.These examples of military leaders and kings that Sidney uses to defend poetry are not the only ones of their kind. Moreover, Sidney references mythical and fictional figures who are featured in important historic poems, including the likes of Hercules and King Arthur. Sidney states that poetry is the most high form of writing and that it is, â€Å"by the Greeks called architeconike† (Sidney 555), where he further explains how poetry is to be considered â€Å"chief art† (Norton Anthology 555), in that there is no other form of art or writing that is better than poetry. This egotistical defense of poetry claims that there is nothing greater than the prose of a poet, and since Sidney himself is the author of many poems, one can hardly help but wonder if this defense of poesy is also a defense of Sidney’s own works of art. Sir Philip Sidney elaborates to tell the readers of how noble the act of writing poetry is, and goes on about how poetry has the same level of nobility as knighthood does, â€Å"Wherein, if we can, show we the poet’s nobleness† (Sidney 555). Sidne y continues to defend the nobility of poetry by convincing the readers that the stories of heroes that are written in poetic form are not only vital to history but are also enjoyed by so many, proving poetry’s societal relevance, â€Å"glad will they to be to hear the tales of Hercules†¦ and hearing them, must needs hear the right description of wisdom, valor, and justice† (Sidney 562). The poems featuring such heroes are an inspiration to the readers who want to integrate values such as the ones that are listed in the quote above. Sidney exemplifies the heroic works featured in poems about these famous heroes to further defend the art form of poetry as a whole. The author justifies how poetry is intended to make the readers process their thoughts and emotions and to embrace and contemplate on the message of which the poet is trying to portray. Sidney displays the strengths of poetry by highlighting more famous figures known for their heroism and strength. The knight-poet himself goes on to describe the character of the legendary Arthur, a legendary king of England who was epically known across the lands as a hero. Sidney goes on to tell of how even King Arthur himself was a proponent and supporter of poetry as well, â€Å"For poetry is the companion of camps†¦ honest King Arthur would never displease a soldier† (Sidney 573). Sidney uses the example of King Arthur to appease the so called charges against poetry itself (Sidney 568), knowing that such a famous hero and king who was known for his courageousness, honor and honesty would be a trustworthy critic, and if even the great King Arthur supported his soldiers to read poetry, then it must be worthy of the highest esteem. In turn, Sidney uses the charming and revered characteristics of King Arthur, an esteemed legend in English folklore and cultural history to persuade the readers and prosecutors of poesy to cherish the form of literary work as sophisticated, essential and inspirational. Despite these seemingly wonderful features, King Arthur was also known to be conniving and iniquitous, and these lesser known features are also the same ones that classified him as an elitist. Even though King Arthur was known for his genuine and down-to-earth characteristics, he was also a key proponent to social hierarchy, and also an accomplice to making poetry a item only meant for high society. Similarly, Sir Philip Sidney exploited the legend of King Arthur to keep poetry in the hands of the elite. To further make his claim, Sidney defends poetry by arguing that this artistic form of literary works was meant to be consumed by the educated and intelligent, which in turn also made it unavailable to anyone outside of these qualifications (which usually meant anyone was not of nobility or high society, like himself). Sidney elaborates throughout his defense on how historians and philosophers differ from poets, and how poesy is superior to both because it is both based off of the past and the future, rather than dwelling on just one of these things. Poesy is argued to be a form of art that is for the educated, as Sidney produces a piece of rhetoric to convince the reader that they must have a certain level of intelligence to understand the structure and format of poetry, â€Å"that may the poet with his imitation make his own, beautifying it for further teaching and reading†¦ having all, from Dante’s heaven to his hell, under the authority of his pen† (Sidney 560) . Sidney states that poets must be brilliantly creative in order to write their works, and is implying also that the readers must be able to properly digest the complicated structure and form of poetry with intelligence and dignity in order to fully comprehend the depth of poetry itself. Creative intellect of both the author and the reader are necessary in order for poetry to be fully understood, according to Sidney. Not just anyone is talented or wise enough to sit down with pen and paper to write a poem. According to Sidney, a poet must create an imitation of another work as a form of art and turn it into a poem, all the while using his or her own creativity and imagination to turn the literary work into something unique and entirely their own. There is an entire world of possibility for poets, yet Sidney has an underlying tone that the poet must be wise enough to differentiate what and what not to write about. Even the text itself references a famous piece of Italian literature, that only the most educated person would know, in order to emphasize the depth of intelligence necessary to create and consume poetry. Additionally, Sidney also claims the opposite, in that those who mock or refute poetry are uneducated and do not truly understand it if otherwise. Sidney condemns the cynics and the skeptics of poetry, as he believes that those who do not appreciate poetry are too uneducated and foolish to truly understand it, â€Å"First, truly I note not only in misomousoi, poet-hatersâ₠¬ ¦ may stay the brain from a thorough-beholding the worthiness of the subject† (Sidney 568). Sir Philip Sidney not only defends poetry with this statement, but attacks those who do not support it and is in essence questioning their intelligence, discernment and overall common sense. Additionally, Sidney uses the argument of Plato against poetry to actually support it by exposing Plato’s argument and agreeing with the ancient philosopher on how the content of poetry is important. Plato, in this scenario, was expressing his frustration of how poets of his time would write poetry that was falsifying the characteristics of the ancient Grecian gods. Plato blames other poets for the incorrect information put out by other poets and â€Å"Plato found fault that the poets of his time filled the world with wrong opinions of the gods, making light tales of that unspotted essence† (Sidney 575). The disrespectful manner that Plato accuses the other poets of having is similar to Sidney’s feelings about why poetry must be written and read by persons intelligent enough to understand it. Additionally, Sidney argues that it is better to praise the poet than to listen and to suffer the complaints of those who speak ill-will against poetry. Sidney calls for his readers to join him in admiration of the poets and to refute anyone who speaks out against poetry, â€Å"Let us rather plant more laurels for to engarland the poets’ heads†¦ than suffer the ill-savored breath of such wrong-speakers† (Sidney 576). Sidney is directly persuading the readers to join him in advocating poetry and to oppose anyone who does not hold this same opinion about poetry. Sir Philip Sidney’s literary piece intended to defend poetry from attack was not only effective but also successful, as it has kept poetry relevant since. However, through all of this, Sidney also created a further divide in the accessibility of poetry. By claiming that poetry is only for the powerful, the strong and the intelligent, this is basically forcing out anyone who is not from the upper class from being able to read and analyze poetry. Sidney makes it nearly impossible for someone with no social clout, no political power and little education to be able to have access to poetry. The lack of inclusiveness Sidney has in regard to the audience of poetry is discouraging, as it would seem logical to include anyone who might be interested in reading poetry to do so. However, Sidney does quite the opposite and makes it so that he indirectly disqualifies many people from having the opportunity to read poesy. While The Defense of Poesy is a wonderful piece of literature that encourages readers to be advocates for poetry, it also creates a divide as Sir Philip Sidney reduces his audience by making poetry only available to the elite and high class, which in turn is an oxymoronic result that contradicts Sidney’s original intent of the literary piece that defends poetry.

Saturday, May 16, 2020

Online Journalism and the New Media; Implications for...

INTRODUCTION The new media announces a new period of media development in the world over, it is the one that preaches the significance of new communications technologies. The new media is not just a kind of information technology but also part and parcel of the social being of man in this modern society. At the threshold of this fairly new millennium (2000 A.D.), there was a sporadic turn-around in the existing branches of the global media. This catapulted the world into a new information order that forcefully attempted to erode the conventional media. This turn-around made the traditional media ¡Ã‚ ¦s dictators and gatekeepers to loose their hold. The sub  ¡V editors, and editors who control what comes into the news, and by implication, what†¦show more content†¦Dominick 2005: 312 THEORETICAL PERSPECTIVE To best understand the thematic preoccupation of this work, the concept of critical mass theory as it applies to the adoption of a new communication technology is desirable and would be used. The term comes from physics, where critical mass refers to the minimum amount of material needed to trigger and sustain a radioactive chain reaction. The term has been loosely applied to communication and refers to the minimum number of people needed as adopters before a new communication technology can have a permanent place in the society Kaye and Medoff, 2001. Williams, Strover and Grant (1994) corroborate An interesting aspect of the critical mass perspective is that widespread use appears to have a snowball effect. Once a perceived critical mass is using the technology, those without it are strongly motivated to adopt it. The reasoning here is that despite the drawbacks, such as cost or difficulty in using the technology, people (and institutions) are pressured to adopt the technology because failure to do so may exclude them from existing communication networks. Markus (1987), while making a case for the adoption of interactive communication technologies, suggested three propositions in the adoption process as cited in Kaye and Medoff (2001). First, the adoption and use of technology is anShow MoreRelatedThe Relationship Between Technological Change And Cultural Change2621 Words   |  11 Pagesthe last decade and these changes have affected all aspects of life including media. The advent of social media tools such as twitter and facebook means users do not have to wait to get to k now about particular news. In other words, they have instant access to news today and this was not the case about 15 years ago. During the Pre-Internet era, people had to wait for news to get published in their local news and this news that eventually came to them were filtered and edited to ensure that people heardRead MoreWhy Democracy Needs an Investigative Journalism1815 Words   |  8 PagesDemocracy†. -Thomas Jefferson In the world we are living today, investigative journalism is becoming a significant part in our daily lives as it informs, unleash and reveals us the happenings in our community, society, government and in the country. Having the democracy to exercise and express our freedom of the press, which was have been suppressed before, during the Marcos regime, we can say that the Philippine news media’s role is critical to the advancement and preservation of the country’s democraticRead MoreUGT in the 21st Century14999 Words   |  60 Pagesnot a rigorous social science theory. In this article, I argue just the opposite, and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. In this article, I assert that the emergence of computer-mediated communication has revived the significance of uses and gratifications. In fact, uses and gratifications has always provided a cutting-edge theoretical approach in the initial stages of each new mass communicationsRead MoreBusiness Journalism in India26104 Words   |  105 PagesBusiness and Magazine Journalism (combination of Niche I and II) 1 Growing importance of business journalism, a brief history (2) 2 The structure of financial management in the country starting with the Finance Minister, (5) rest of the bureaucracy, RBI governor, Planning Commission, SEBI, Banking sector 3 The Budget preparation and presentation, factors influencing the annual budget, role of (5) subsidies and foreign exchange reserves 4 Companies, balance sheets, AGMs window dressingRead More The Influence of the Media on Politics Essays4124 Words   |  17 PagesInfluence of the Media on Politics Freedom of the press is guaranteed only to those who own one. This quote by A.J. Liebling illustrates the reality of where the media stands in todays society. Over the past twenty years there has been an increase in power throughout the media with regard to politics. The medias original purpose was to inform the public of the relevant events that occurred around the world. The job of the media is to search out the truth and relay that news to the people.Read MoreHegemony and Discourse : Negotiating Cultural Relationships Through Media Production8970 Words   |  36 PagesJournalism http://jou.sagepub.com/ Hegemony and discourse : Negotiating cultural relationships through media production Michael Robert Evans Journalism 2002 3: 309 DOI: 10.1177/146488490200300302 The online version of this article can be found at: http://jou.sagepub.com/content/3/3/309 Published by: http://www.sagepublications.com Additional services and information for Journalism can be found at: Email Alerts: http://jou.sagepub.com/cgi/alerts Subscriptions: http://jou.sagepub.com/subscriptionsRead MoreEffects of the Social Media on Relationship Trends of University Students9686 Words   |  39 PagesNAME OF PROJECT: THE EFFECTS OF THE SOCIAL MEDIA ON RELATIONSHIP TRENDS BY: SARAI WANJIKU NJENGA I.D # : 621920 A RESEARCH PROJECT SUBMITTED TO THE JOURNALISM PROGRAM IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF THE COURSE JRN 3024 COMMUNICATION RESEARCH USIU JOURNALISM PROGRAM 2011 DECLARATION I hereby declare that this is my original work. It has not been presented to any other institution for any other purpose. Name : Sarai Wanjiku Njenga Signature : ____________________ Read MoreEssay on The Media Violence Debate3490 Words   |  14 PagesTHE MEDIA VIOLENCE DEBATE Introduction Television and video games are favorite ways teenagers spend their leisure hours. Parents and teens themselves have wondered about their effects because of numerous concerns raised with regards to the negative influences that these form of entertainment bring. Many of today’s children grow up with a television at home or even in their own rooms and there have been studies dedicated to the analysisRead MoreSports17369 Words   |  70 Pagesthe United States of America. Routledge, Taylor Francis Group, 270 Madison Avenue, New York, NY 10016. IM-1826 CONTENTS Introduction Chapter 1. Introduction to Sports, Sportscasters, and Sportscasting Chapter 2. The Historical Development of Sports and Sportscasting Chapter 3. The Economics of Sports, Sportscasters, and Sportscasting Chapter 4. Audiences for Sports and Sportscasting Chapter 5. The Role of Media in Sports and Sportscasting Chapter 6. Sociocultural Perspectives on Sports and SportscastingRead MoreSports17363 Words   |  70 Pagesthe United States of America. Routledge, Taylor Francis Group, 270 Madison Avenue, New York, NY 10016. IM-1826 CONTENTS Introduction Chapter 1. Introduction to Sports, Sportscasters, and Sportscasting Chapter 2. The Historical Development of Sports and Sportscasting Chapter 3. The Economics of Sports, Sportscasters, and Sportscasting Chapter 4. Audiences for Sports and Sportscasting Chapter 5. The Role of Media in Sports and Sportscasting Chapter 6. Sociocultural Perspectives on Sports and Sportscasting

Wednesday, May 6, 2020

Negative Effects Of Social Media On Youth - 1088 Words

Social media is best left alone Social media is considered to be a huge stepping stone in the technological age; it allows for connections to be made across all social and economic platforms. There are many positive accomplishments we can attribute to social media, there are also some very negative side effects that go hand in hand with the use of social media. From the absence of soft skills to the lasting damage of focus, social media may not be the saving grace we are looking for. The wide spread use of social media has detrimental effects on the development of today’s youth. The detrimental effects social media has on today’s youth should make us rethink our evolution of technology. The repeated use of social media is harmful to†¦show more content†¦90% of teachers have stated that short attention spans and easily distracted generation was created by the digital technology (Richtel). Indirectly studies have shown that in adsolent brains continual use of tec hnology, specifically the constant stimulation and swift changes in attention spans, has effected the performance of students (Richtel). Many kids spend all waking hours being constantly surrounded by stimulation so when given a task that doesn’t require or have the necessary stimulation students then find it hard to participate and focus on the task at hand. In addition, with information being rapidly available students spend more time multitasking during school rather than strengthening their ability to sit down and focus onto one single subject for more than a short period of time. Along with that the constant stimulus of technology has led to the decrease in student’s ability to retain information taught in school, due to being constantly surrounded by abbreviations and sloppy syntax. More and more students are forgetting grammar rules and the basic ability to spell due to repeated exposure (Aldiyer). Majority of this problem lies in the technological use at early ages as students spend time in school learning properly how to use grammar and spelling but then at home completely back tract and do not use proper grammar or spelling. It is not a new phenomenon that social media and technology has detrimental effects on our mental and physicalShow MoreRelatedNegative Effects Of Social Media On Youth1535 Words   |  7 PagesSocial media sites allow millions of people to interact with friends,family and anyone around the world. A large portion of social media users are teenagers; researchers and parents both believe that social media is having a multitude of possible effects on teenagers. This literature review will analyze research of the positive and negative effects social media are having on today’s impressionable youth. Much of the research focuses on the age range of 10-16 from well-to-do families and college studentsRead MoreEffects Of Social Media On Youth1656 Words   |  7 PagesConsequences of social media on youth In recent years Social media has become a major way of communication among people. People entertain themselves by using social media sites like Facebook, Twitter, Myspace, Instagram and many more. No matter where someone lives everyone is using and connected to these social sites. Social media is a term used for interaction between people in which they share and exchange ideas through blogs and social sites. Social media refers as a platform that helps usersRead MoreEffects Of Social Media Essay946 Words   |  4 PagesHow does social networking affect teens? Social Networking is â€Å" the use of dedicated websites and applications to interact with other or to find people with similar interests†. Social networking consists of various social media websites such as Instagram, Facebook, Twitter, etc. These social media applications have become increasingly popular amongst teens. The web’s social network has grown to be one of the largest and most influential outlet on the internet. Social media have both a positiveRead MoreBad Influence of Mass Media on Kids1499 Words   |  6 Pageschildren than ever before. The internet and the media are bringing the outside world into your home; your childs peers; the influences on children from movies and the music they listen to are growing in importance and influence every day, the negative effects of television violence to children, negative effects marijuana, cigarettes, alcohol and some of the heavier drugs are all having negative influences on child brain development. If youRead MoreAnnotated Bibliography1438 Words   |  6 Pagesâ€Å"The Negative Effect of Social Media on Society and Individuals | Chron.com. Small Business - Chron.com. Retrieved March 15 2013 lt;http://smallbusiness.chron.com/negative-effect-social-media-society-individuals-27617.htmlgt;. This is an article which talks about how the social networking system, although looks really great is in the same way has a negative effect in the society. False sense of communication is one of the many problems social networking faces. Social mediaRead MoreSocial Media And Its Effects On Society1592 Words   |  7 Pagesdevelopment of vast social media networks has improved our communications and interactions. These networks, such as Facebook and Twitter, are essential to how information is shared and criticized. The Social Media Handbook defines social media as â€Å"networked information services designed to support in-depth interaction, community formation, collaborative opportunities and collaborative work† (Hunsinger, 2014 p.1). Having an account or profile on these sites is more than a social norm; it is a requirementRead MoreThe Effects Of Rap Music On Social Behavior Essay1693 Words   |  7 PagesIn society today, it is highly noticed that the role of rap music me ssages and video images of violence causes an increase in negative emotions, thoughts and behaviors which could lead to violence amongst youth. Rap music has been at the center of concern in regards to the potential harmful effect of violent media on social behavior amongst youth. This potential behavior could be seen in the music video titled â€Å"Kim† by Eminem. In this music video, the storyline, language and sound encourages hostileRead MoreMedia Violence And Its Effects1057 Words   |  5 Pages Media violence exposure has been investigated as a risk factor for aggression behavior for years. The impact of exposure to violence in the media the long term development and short term development of aggressive behavior has been documented. Aggression is caused by several factors, of which media violence is one. Research investigating the effects of media violence in conjunction with other predictors of aggression such as; environmental factors and dysfunction within the family household,Read MoreThe Effects Of Online Social Media On Young People s Lives1203 Words   |  5 PagesOnline social media platforms have grown and gained popularity worldwide. With time, most generations have embraced and gotten acquainted to the changes brought by social media, young adults and teenagers are the most avid users and biggest fans of sites like Facebook, Twitter, Instagram, etc. With all the popularity social media sites have gained, it is no surprise that they have piqued many researche rs’ interests. Numerous studies online social media have showed that such sites are impacting andRead MoreYouth and the Media Essay1247 Words   |  5 PagesYouth and the Media A major stepping stone in the path of contemporary youth is that of the media and it’s all to often fatalistic, unfavourable and adverse representation of today’s youth. The media primarily are modes of communication in contemporary culture

Tuesday, May 5, 2020

Culture and Diversity in Decision Making free essay sample

The definition of the mission and goals of the enterprise is the foundation for any business. Mission is the answer to the question, what is the activity of the company is and what it intends to do. Procter Gamble has a pretty clear statement: We are there to improve your life After the mission, the organization needs to define the purpose. In this case, the goal to produce goods and services of the highest quality and customer value that improve the lives of todays and future generations around the world. We will write a custom essay sample on Culture and Diversity in Decision Making or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Consumers help to take a leading position in terms of sales, to ensure the prosperity of the business that contributes to the well-being of employees and shareholders, as well as those areas where employees live and work. The goal unites workers for the common cause of the growth strategy. It has great potential due to a simple idea to improve on daily lives of consumers around the world. It is this setting allows P G to achieve maximum full growth. So, from the above we can highlight the important goals of the company: A. Providing quality products, customer focus; B. Creating a stable, growing company. 3. About the PG company’s culture signs. The company provides a certain amount of self – dependence divisional governance structure that provides greater flexibility and faster response to changes in the business environment compared to the linear and linear- staff. Managerial responsibility for the activities of the company both in the domestic and foreign market is shared between them. This type of structure combines centralized coordination and control of centrally managed. Key figures in the management of an organization with a divisional structure not heads of functional units, and the managers in charge of the production department, the so-called divisions. The company groups are formed by categories, each of which includes experts in marketing, sales and advertising. These narrow specialists provide each its part under the direct control of the manager category. The level of the manager is very high. 4. Factors that caused the organization to embody this particular culture. PG company has been working toward keeping its reputation and standards in all field. Since it was established, PG has built rich heritage of touching consumers’ lives with brands that make life a little better every day. Here is to motto says â€Å"Do the Right Thing – For each other† The culture of the company is based on the basic moral and ethical values leadership, striving for the victory, the hosts respect, honesty and trust. These values are not something abstract they define the actions of the company. 5. What type of leader would be the best? In my opinion there are many reasons that this leader structure will be effective. First, as part of a huge company it managed to create an environment where every employee is interesting to work with. The responsibility of each employee, including the manager is the main driving force effectiveness. And this is the result of the constructed system of management, whose main task is to create conditions for the moral and material interests of each employee. Second, the complexity of management and collective management style in this company is proposed to use a single control method. The management system is structured in a complex of  functional subsystems. That is, they include highlights key subsystems within each of which formed goals, measurable indicators are introduced, developed a system for calculating them are formalized standards, business processes and organizational procedures. Disconnected from the management of the business functions of the companys managers are moving to a collective system of integrated management of business functions. 6. Imagine that there is a decline in the demand of products. What the change in culture would be need to be in response to this situation. I think company’s CEO should work with the sale’s department. Look up their regular planning and control of the department and its employees, hiring, selection and adaptation of staff; employee motivation, training, exchange of experience, the general debriefing, evaluation of the department, the calculation of cost of sales, cost of sales regulation, evaluation of individual performance of employees. In one word they have to find out their mistake and fix it, because without a reason demand not decreasing itself. References CNBC television channel – Documentary film about Procter Gamble company. Retrieved from http://www.hulu.com/watch/286095 Charan, R. (2008, August 26). PG’s innovation culture: How we built the world-class organic growth engine by investing in people. Retrieved from http://www.strategy-business.com/article/08304?pg=all Procter and Gamble. (2013). Our worldwide business conduct manual. Retrieved from http://www.pg.com/en_US/downloads/company/governance/Policy_Worldwide_Business Conduct_Manual.pdf Schermerhorn, J. R. (2012). Organizational behavior (12th ed.). Danvers, MA: John Wiley Sons, Inc