Online Journalism and the New Media; Implications for...

INTRODUCTION The new media announces a new period of media development in the world over, it is the one that preaches the significance of new communications technologies. The new media is not just a kind of information technology but also part and parcel of the social being of man in this modern society. At the threshold of this fairly new millennium (2000 A.D.), there was a sporadic turn-around in the existing branches of the global media. This catapulted the world into a new information order that forcefully attempted to erode the conventional media. This turn-around made the traditional media ¡Ã‚ ¦s dictators and gatekeepers to loose their hold. The sub  ¡V editors, and editors who control what comes into the news, and by implication, what†¦show more content†¦Dominick 2005: 312 THEORETICAL PERSPECTIVE To best understand the thematic preoccupation of this work, the concept of critical mass theory as it applies to the adoption of a new communication technology is desirable and would be used. The term comes from physics, where critical mass refers to the minimum amount of material needed to trigger and sustain a radioactive chain reaction. The term has been loosely applied to communication and refers to the minimum number of people needed as adopters before a new communication technology can have a permanent place in the society Kaye and Medoff, 2001. Williams, Strover and Grant (1994) corroborate An interesting aspect of the critical mass perspective is that widespread use appears to have a snowball effect. Once a perceived critical mass is using the technology, those without it are strongly motivated to adopt it. The reasoning here is that despite the drawbacks, such as cost or difficulty in using the technology, people (and institutions) are pressured to adopt the technology because failure to do so may exclude them from existing communication networks. Markus (1987), while making a case for the adoption of interactive communication technologies, suggested three propositions in the adoption process as cited in Kaye and Medoff (2001). First, the adoption and use of technology is anShow MoreRelatedThe Relationship Between Technological Change And Cultural Change2621 Words   |  11 Pagesthe last decade and these changes have affected all aspects of life including media. The advent of social media tools such as twitter and facebook means users do not have to wait to get to k now about particular news. In other words, they have instant access to news today and this was not the case about 15 years ago. 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The Economics of Sports, Sportscasters, and Sportscasting Chapter 4. Audiences for Sports and Sportscasting Chapter 5. The Role of Media in Sports and Sportscasting Chapter 6. Sociocultural Perspectives on Sports and SportscastingRead MoreSports17363 Words   |  70 Pagesthe United States of America. Routledge, Taylor Francis Group, 270 Madison Avenue, New York, NY 10016. IM-1826 CONTENTS Introduction Chapter 1. Introduction to Sports, Sportscasters, and Sportscasting Chapter 2. The Historical Development of Sports and Sportscasting Chapter 3. The Economics of Sports, Sportscasters, and Sportscasting Chapter 4. Audiences for Sports and Sportscasting Chapter 5. The Role of Media in Sports and Sportscasting Chapter 6. Sociocultural Perspectives on Sports and Sportscasting